BEYOND Sales Volume - Days on Market - Over List Price
Strategic Depth. ROI. Documented Methodology.
Your Fortune Deserves Principal-Level Advisory.
THE CRITICAL DISTINCTION
THE PRINCIPAL ADVISOR DIFFERENCE
Two Philosophies. Two Outcomes.
Questions every agent should answer with evidence, not promises:
- What methodology drives their strategic decisions?
- Where does their expertise originate?
- Can they document ROI on improvement recommendations?
- How many hours will they personally dedicate?
- When was the last time they purchased or sold personal real estate?
THE TRANSACTIONAL MODEL
→ Transaction volume focus
→ Rinse & repeat efficiency
→ No marketing differences
→ Success = Sales velocity
→ Traditional marketing
Optimized for efficiency and scale.
THE PRINCIPAL ADVISOR MODEL
Curated clients. Deeper commitment. Superior returns.
CASE STUDIES
Documented Performance
Documented outcomes across several Bay Area counties.
I don't advise on transactions I've never done and deals I'd never risk. My counsel comes not just from working with over 300 clients, but having personally executed $13M+ in my own property transactions with my own capital at risk through every market cycle since 2005.
Why It Matters
Experience, Not Guesswork: I can tell you if your $10K in prep adds $0 or $50K in value because I've done them.
Proven in Every Market: From booms to crashes, I’ve bought and sold through every cycle, and consistently outperformed.
Real Risk, Real Empathy: I've risked my own capital, not just clients'.
The Advisor's Eye: Our experience provides the vision to know how to position your home for what buyers will pay top dollar for.
Your home isn’t a transaction. It’s your fortune. You deserve an advisor who has navigated every market with their own capital at stake.
Your Principal Real Estate Advisor
The sale of a family's home is a critical wealth event, not just a transaction. My practice reflects this reality: 20 selective clients annually. This isn't about volume - it's about engineering optimal outcomes.
Documented methodology over marketing promises
Strategic depth over surface-level service
Home value optimization over cookie-cutter tactics
Insights & Analysis
Strategic insights and thoughts honed through personal property transactions and 500+ bank valuations. Expertise from a practitioner, not a salesperson.
In The Words Of Our Clients
Verified testimonials from our clients across Yelp, Google, Realtor.com, Linkedin, Zillow
