BEYOND Sales Volume - Days on Market - Over List Price
Strategic Depth. ROI. Documented Methodology.
Your Fortune Deserves Principal-Level Advisory.
THE CRITICAL DISTINCTION
THE PRINCIPAL ADVISOR DIFFERENCE
Two Philosophies. Two Outcomes.
Questions every agent should answer with evidence, not promises:
- What methodology drives their strategic decisions?
- Where does their expertise originate?
- Can they document ROI on improvement recommendations?
- How many hours will they personally dedicate?
- When was the last time they purchased or sold personal real estate?
THE TRANSACTIONAL MODEL
Optimized for efficiency and scale.
THE PRINCIPAL ADVISOR MODEL
Curated clients. Deeper commitment. Superior returns.
CASE STUDIES
Documented Performance
Documented outcomes across several Bay Area counties.
I don't advise on transactions I've never done and deals I'd never risk. My counsel comes not just from working with over 300 clients, but having personally executed $13M+ in my own property transactions with my own capital at risk through every market cycle since 2005.
Why It Matters
Experience, Not Guesswork: I can tell you if your $10K in prep adds $0 or $50K in value because I've done them.
Proven in Every Market: From booms to crashes, I’ve bought and sold through every cycle, and consistently outperformed.
Real Risk, Real Empathy: I've risked my own capital, not just clients'.
The Advisor's Eye: Our experience provides the vision to know how to position your home for what buyers will pay top dollar for.
Your home isn’t a transaction. It’s your fortune. You deserve an advisor who has navigated every market with their own capital at stake.
Your Principal Real Estate Advisor
The sale of a family's home is a critical wealth event, not just a transaction. My practice reflects this reality: 20 selective clients annually. This isn't about volume - it's about engineering optimal outcomes.
Documented methodology over marketing promises
Strategic depth over surface-level service
Home value optimization over cookie-cutter tactics
Insights & Analysis
Strategic insights and thoughts honed through personal property transactions and 500+ bank valuations. Expertise from a practitioner, not a salesperson.
In The Words Of Our Clients
Verified testimonials from our clients across Yelp, Google, Realtor.com, Linkedin, Zillow
