Same Week, Next Door, $32,000 Apart: The Methodology Test
Two homes listed the same week, literally next door to each other. The larger home rushed to market, accepting offers after just 1 day. We strategically waited 7 days, creating competitive dynamics. The result: despite being smaller, 509 Knollwood sold for more total dollars AND commanded a higher price per square foot. Had the neighbor achieved our per square foot price, they would have netted an additional $32,000. This is methodology in action.
Same Week, Superior Strategy
THE SITUATION
A perfect controlled experiment: 509 Knollwood and its immediate next-door neighbor literally sharing a property line and fence were listed simultaneously. The neighbor's home was larger, giving them the natural advantage. They chose speed, accepting offers after just 1 day on market. We chose strategy, deliberately waiting 7 days to orchestrate competition. Same street, same week, same buyer pool. The only difference was approach.
THE RESULT
Our Gross Sale: Higher total price despite smaller size Our $/SqFt: Above the $414 neighborhood average at $417 Neighbor $/SqFt: Below the $414 neighborhood average at $407 Value Gap: Had neighbor achieved our $/sqft = +$32,000 Market Timing: Same exact week listing Strategy Difference: 7-day orchestrated campaign vs. 1-day quick sale Comparable Context: Neighborhood average $414/sqft
OUR APPROACH
Where forensic analysis meets market psychology and proven ROI
Here's how methodology translated to results
Strategic Patience: 7-day marketing period to build competitive tension
Precision Demographics: Targeted Silicon Valley professionals specifically
Value Engineering: Positioned smaller size as "right-sized luxury"
Negotiation Architecture: Built competition even with neighbor accepting offers immediately
EXECUTION & PROCESS
ADDITIONAL INFO
Robert Song