INSIGHTS & MARKET TRENDS

Ditch the Generic Interviews: Strategic Probes to Find an Agent Who Maximizes Your Home Sale Price

The #1 Mistake Sellers Make When Hiring an Agent

When sellers lost $300,000 by controlling the strategy, both sides learned expensive lessons about trust and expertise

Forget days on market and % over asking. The only metric that matters is whether your home outperformed its competition.

The Fortune Management Paradox

The Industry's Convenient Deception

When homes aren't flying off the market with multiple offers, sellers' anxiety manifests predictably: They start second-guessing strategy, micromanaging tactics, and ultimately undermining the expertise they hired. It's human nature when your largest asset feels vulnerable. It's also expensive nature that costs you money. Here's what 20 years and $13M in personal property transactions have taught me: The sellers who lose the most money aren't victims of market conditions—they're victims of their own interference. They hire expertise then override it, pay for strategy then dictate tactics, seek advisors then act as their own.

The Market Reality CheckWhen people ask "How's the market?"—and they ask constantly when it's neither crashing nor soaring—what they're really asking is: "Will my home sell for what I hope?" The better question is: "How do I maximize my outcome regardless of market conditions?"