INSIGHTS & MARKET TRENDS

Forget days on market and % over asking. The only metric that matters is whether your home outperformed its competition.

The Fortune Management Paradox

The Industry's Convenient Deception

When homes aren't flying off the market with multiple offers, sellers' anxiety manifests predictably: They start second-guessing strategy, micromanaging tactics, and ultimately undermining the expertise they hired. It's human nature when your largest asset feels vulnerable. It's also expensive nature that costs you money. Here's what 20 years and $13M in personal property transactions have taught me: The sellers who lose the most money aren't victims of market conditions—they're victims of their own interference. They hire expertise then override it, pay for strategy then dictate tactics, seek advisors then act as their own.