Defying 7% Rates and Expert Advice: The $4.15M Ruby Hill Victory
October 2022: mortgage rates hit 7%, S&P down 25%, inflation at 11.1%. While Ruby Hill estates averaged 66 days on market at 14% below list, 1250 Germano sold in 13 days at 95% of list price, achieving $780 per square foot during peak market pessimism, higher than the $768 achieved during the subsequent recovery. This is what happens when strategy replaces hope.
Sold Higher During Chaos
THE SITUATION
The worst possible timing: launching a $4M+ estate as buyer wealth evaporated, financing costs doubled, and fear dominated every headline. Ruby Hill's luxury market was paralyzed with comparable homes sitting for months, sellers accepting crushing discounts. The sellers, residing out-of-area, interviewed hyper-local Ruby Hill specialists and Pleasanton's highest-volume agents before choosing our vision: that superior methodology could defy market gravity. From Danville, we would prove that strategy beats both proximity and volume.
THE RESULT
• Sale Price: $4,150,000 in 13 days • Market Context: 7%+ rates, S&P -25%, inflation 11.1% • Speed: 5x faster than 66-day market average • Price Realization: 95% of list (vs. market's 86%) • Per Square Foot: $780 (9% above pre-sale comps) • Post-Recovery Validation: Our $780 exceeded even the improved market's $768 • International reach: 100+ VIP attendees at exclusive event
OUR APPROACH
Where forensic analysis meets market psychology and proven ROI
Here's how methodology translated to results
Lifestyle Theater: Curated evening event with Bentley, Aston Martin, McLaren displays
Global Targeting: International digital campaigns reaching beyond local paralysis
Market Defiance: Priced for confidence while competitors chased the market down
Experience Creation: Sold Ruby Hill membership lifestyle, not just 5,318 square feet
EXECUTION & PROCESS
ADDITIONAL INFO
Sun Family