CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

$1.7M Above Any Other Agent: Golden Gate Heights Dominance

In a difficult market, while our seller was on a different continent, we orchestrated Golden Gate Heights' most dominant sale: $5,550,000, shattering the neighborhood ceiling by $925,000. More remarkably, we also hold that #2 all-time record. Our sale exceeded the next agent's best by $1,700,000. At $1,832 per square foot, this wasn't just a record. It was a 21% demolition of the years best attempt and $2.67 million above the year's highest sale.

Location

Golden Gate Heights | San Francisco

Location

Golden Gate Heights | San Francisco

Location

Golden Gate Heights | San Francisco

Property Type

Single Family Home

Property Type

Single Family Home

Property Type

Single Family Home

Core Impact

Core Impact

Core Impact

$1,700,000 Competition Gap

THE SITUATION

Triple complexity: a seller on another continent requiring complete trust, last-minute construction needing coordination, and a difficult market demanding perfection. The goal wasn't just breaking records. It was establishing an entirely new valuation tier for Golden Gate Heights. With no room for error and no ability for in-person seller involvement, this required flawless execution across time zones while managing contractors, staging, marketing, VIP events, professional media, PR, and creating demand that would support unprecedented pricing.

THE RESULT

• Sale Price: $5,550,000 (neighborhood all-time record) • Our Records: #1 ($5.55M) and #2 ($4.625M) in neighborhood history • Next Agent's Best: $3.85M (we exceeded by $1.7M) • Price/SqFt: $1,832 (21% above year's best $1,512) • Above Year's Highest Sale: +$2,670,000 • Market Context: Achieved in "very difficult market" • Seller Location: Different continent throughout

Incredible custom wine cellar temperature controlled at all time record breaking sale at 565 Ortega St
Incredible custom wine cellar temperature controlled at all time record breaking sale at 565 Ortega St
Incredible custom wine cellar temperature controlled at all time record breaking sale at 565 Ortega St

OUR APPROACH

Where forensic analysis meets market psychology and proven ROI

Here's how methodology translated to results

Asset Class Creation: Positioned as architectural significance, not just luxury home

No-Reduction Strategy: Created demand to meet our price, not vice versa

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Global Reach: 34,000+ targeted views reaching international wealth

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Global Reach: 34,000+ targeted views reaching international wealth

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Global Reach: 34,000+ targeted views reaching international wealth

Event Architecture: SFAIA showcase, catered launch party

Remote Excellence: Managed construction, staging, marketing across continents

EXECUTION & PROCESS

01

Project Management

Coordinated last-minute construction

01

Project Management

Coordinated last-minute construction

01

Project Management

Coordinated last-minute construction

02

Market Positioning

"Once in a generation" narrative despite difficult conditions

02

Market Positioning

"Once in a generation" narrative despite difficult conditions

02

Market Positioning

"Once in a generation" narrative despite difficult conditions

03

Communication

24/7 updates across time zones

03

Communication

24/7 updates across time zones

03

Communication

24/7 updates across time zones

04

Detail Management

Everything from contractor supervision to mail forwarding

04

Detail Management

Everything from contractor supervision to mail forwarding

04

Detail Management

Everything from contractor supervision to mail forwarding

ADDITIONAL INFO

"Robert and his team have been exceptional and they definitely have my recommendation. Robert managed to sell my high-end San Francisco home in a very difficult market, through a broad range of marketing tactics, and sheer perseverance and determination. We sold at a record price for the neighborhood, which is quite the accomplishment. I was abroad for the entire duration of the last-minute construction work, staging and sales process, and I really appreciated Robert's and Kelly's coordination of everyone involved, and the constant communication and updates. Robert and his team were proactive and always there for me no matter the task--staying on top of contractors, engaging with the appraisal process, even checking and forwarding my mail. I'm really fortunate I worked with Robert, his experience and skills and care made all the difference."

"Robert and his team have been exceptional and they definitely have my recommendation. Robert managed to sell my high-end San Francisco home in a very difficult market, through a broad range of marketing tactics, and sheer perseverance and determination. We sold at a record price for the neighborhood, which is quite the accomplishment. I was abroad for the entire duration of the last-minute construction work, staging and sales process, and I really appreciated Robert's and Kelly's coordination of everyone involved, and the constant communication and updates. Robert and his team were proactive and always there for me no matter the task--staying on top of contractors, engaging with the appraisal process, even checking and forwarding my mail. I'm really fortunate I worked with Robert, his experience and skills and care made all the difference."

Andre D.