CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Suite 200Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Suite 200Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Suite 200Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

Zero to Hero: From 71 Days Without a Showing to Street Record

Zero in 71 days transformed to sold in 10 days. Despite identical staging and Christmas timing, professional marketing and strategic improvements achieved $580 per square foot outperformed recent neighbor sales on the same street of $444 and $544. Our presentation methodology even beat seasonal disadvantages.

Location

Heather Farms | Walnut Creek, CA

Location

Heather Farms | Walnut Creek, CA

Location

Heather Farms | Walnut Creek, CA

Property Type

Townhouse

Property Type

Townhouse

Property Type

Townhouse

Core Impact

✓ Previous: 71 days, zero offers, phone photos ✓ Our Result: 10 days, multiple offers, record price ✓ Neighbor Comps: $444 and $544/sqft ✓ Our Achievement: $580/sqft ✓ Timing: Christmas season, bad weather ✓ Investment: Minor improvements + professional media ✓ Same Staging: Kept existing, transformed through lens

Core Impact

✓ Previous: 71 days, zero offers, phone photos ✓ Our Result: 10 days, multiple offers, record price ✓ Neighbor Comps: $444 and $544/sqft ✓ Our Achievement: $580/sqft ✓ Timing: Christmas season, bad weather ✓ Investment: Minor improvements + professional media ✓ Same Staging: Kept existing, transformed through lens

Core Impact

✓ Previous: 71 days, zero offers, phone photos ✓ Our Result: 10 days, multiple offers, record price ✓ Neighbor Comps: $444 and $544/sqft ✓ Our Achievement: $580/sqft ✓ Timing: Christmas season, bad weather ✓ Investment: Minor improvements + professional media ✓ Same Staging: Kept existing, transformed through lens

71 Days Unsold to Sold in 10

THE SITUATION

A perfect storm of challenges: listing fatigue from 71 days with zero offers, fresh comparable sales on the same street capping expectations at $444-$544 per square foot, Christmas season timing, poor weather, and a skeptical seller with minimal budget. The previous agent's cell phone photos had rendered this property invisible. Success required maximum impact from minimal investment.

THE RESULT

• Sale Price: $580 per square foot in 10 days • Previous Attempt: 71 days, zero offers • Neighbor Comparison: o 115 Sand Wedge: $444/sqft (sold 2 months prior) o 135 Sand Wedge: $544/sqft (sold 1 month prior) o Our Result: $580/sqft (6.6% above highest comp) • Timeline: Listed and sold during Christmas season • Showing Activity: From zero to sold in 10 days

Drone image of Heather Farms in the neighborhood
Drone image of Heather Farms in the neighborhood
Drone image of Heather Farms in the neighborhood

OUR APPROACH

Where forensic analysis meets market psychology and proven ROI

Here's how methodology translated to results

Visual Revolution: Replaced cell phone photos with professional photography/videography

Surgical Improvements: Identified highest-ROI, lowest-cost enhancements

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Paid Amplification: Strategic advertising to overcome holiday distraction

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Paid Amplification: Strategic advertising to overcome holiday distraction

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Paid Amplification: Strategic advertising to overcome holiday distraction

Market Defiance: Launched aggressively during "dead" season

Psychological Reset: New presentation erased 71-day stigma instantly

EXECUTION & PROCESS

01

Marketing Investment

Professional media + paid digital campaigns

01

Marketing Investment

Professional media + paid digital campaigns

01

Marketing Investment

Professional media + paid digital campaigns

02

Same Staging

Kept existing furniture, transformed through lens

02

Same Staging

Kept existing furniture, transformed through lens

02

Same Staging

Kept existing furniture, transformed through lens

03

Minor Improvements

Strategic touches with major visual impact

03

Minor Improvements

Strategic touches with major visual impact

03

Minor Improvements

Strategic touches with major visual impact

04

Price Achievement

$36-$136 more per square foot than street comps

04

Price Achievement

$36-$136 more per square foot than street comps

04

Price Achievement

$36-$136 more per square foot than street comps

ADDITIONAL INFO

"After two months of having my house listed on the market with another agent, we got no offers. Robert Song and his team came highly recommended and I had him come out to view the home. He immediately took over with a clear strategy and provided some quick improvement recommendations. His team took over and made some small but high impact improvements, showcased the home in its best light with professional photos, video, and 3d tour. He advertised the home and generated so many showings, even though the weather was bad. Well, what a difference! In less than two weeks, he got my home sold, and for a higher price per square foot than all the other homes that sold in the neighborhood. I wouldn't consider anyone else, the choice is clear! If you hire any other agent to sell your home, you are leaving money on the table, or like in my case, getting no money. I highly recommend Robert and his team! He does truly make a difference!"

"After two months of having my house listed on the market with another agent, we got no offers. Robert Song and his team came highly recommended and I had him come out to view the home. He immediately took over with a clear strategy and provided some quick improvement recommendations. His team took over and made some small but high impact improvements, showcased the home in its best light with professional photos, video, and 3d tour. He advertised the home and generated so many showings, even though the weather was bad. Well, what a difference! In less than two weeks, he got my home sold, and for a higher price per square foot than all the other homes that sold in the neighborhood. I wouldn't consider anyone else, the choice is clear! If you hire any other agent to sell your home, you are leaving money on the table, or like in my case, getting no money. I highly recommend Robert and his team! He does truly make a difference!"

Camilo L.