How Strategic Methodology Outperformed The Market in Windemere
When a seller forgoes staging and renovations, the market expects a compromise on price. Our methodology was engineered to defy that expectation. The result: A Top 10 price per square foot, achieved in 4 days, while staged competitors remained on the market. This is the art of the result.
Sold 4x Faster for Top 10 Price
THE SITUATION
After calling 3055 Hastings home for nearly 20 years, my sellers had a clear choice. I presented a plan for minor improvements that could net an extra $100,000. Their decision was immediate and absolute: "We value our lifestyle more. No improvements. No staging. No disruption." There is no wrong answer, but this choice presents the ultimate strategic challenge. For most, a "20-year-lived-in" property is a code word for a fire sale. The market is filled with sellers who accept a lowball price in exchange for an easy exit. The challenge was to honor our client's non-negotiable request for convenience without sacrificing their premium. We had to prove that methodology could deliver a top-tier price for an unstaged, as-is home in a market where staged homes were sitting unsold.
THE RESULT
The property went under contract in 4 days with a non-contingent offer. While we had a strong offer in hand, our initial discussions revealed an opening, and we successfully negotiated the price higher for our clients. While this was happening, all four of its primary competitors, most of them staged and renewed, were still sitting on the market. By the time we closed, they remained unsold, averaging over 60 days on the market and taking an average of $160,000 in price reductions. Our sale price of $679 per square foot beat the 2025 average for all 3000+ sqft homes (including fully renovated ones) by over 3.5%. This achievement ranks in the Top 10 for all of 2025, proving that methodology outperforms hope and that convenience, when paired with strategy, can command a premium.
OUR APPROACH
Where forensic analysis meets market psychology and proven ROI
Here's how methodology translated to results
Strategy Built Around Lifestyle: Created around the sellers' non-negotiable need for convenience
Preparation Over Presentation: We crafted a compelling narrative using high-impact photography and virtual staging to sell the home's potential
Data-Driven Targeting, Not Hope-Based Marketing: Used early buyer demographic data to precisely target our ad spend
Urgency as a Negotiation Lever: Leveraged our narrative to negotiate the 4-day offer even higher, maximizing the seller's final premium
EXECUTION & PROCESS
ADDITIONAL INFO