CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

Methodology Transcends Property Type: From Failing to Sell in 175 Days to Sold in 3

I haven't focused on selling mobile homes. But when a referral came from a close partner with a horror story about 175 days on market with a community insider agent, I wanted to help because I knew methodology transcends property type. Whether it's a $10M estate in Alamo or a $230K mobile home in San Leandro, strategic positioning, professional presentation, and negotiation architecture deliver results. The same approach that sets records in Danville created the fourth-highest price of the year in a senior mobile home community.

Location

Mission Bay | San Leandro, CA

Location

Mission Bay | San Leandro, CA

Location

Mission Bay | San Leandro, CA

Property Type

Mobile Home

Property Type

Mobile Home

Property Type

Mobile Home

Core Impact

✓ Property Type: Mobile home (not my typical market) ✓ Reason for Taking: Referral with horror story ✓ Distance: 35 miles from office ✓ Same Methodology: Professional presentation, strategic narrative, negotiation architecture ✓ Proof Point: Luxury strategies work at every price point ✓ Result: 4th highest price all year without renovation

Core Impact

✓ Property Type: Mobile home (not my typical market) ✓ Reason for Taking: Referral with horror story ✓ Distance: 35 miles from office ✓ Same Methodology: Professional presentation, strategic narrative, negotiation architecture ✓ Proof Point: Luxury strategies work at every price point ✓ Result: 4th highest price all year without renovation

Core Impact

✓ Property Type: Mobile home (not my typical market) ✓ Reason for Taking: Referral with horror story ✓ Distance: 35 miles from office ✓ Same Methodology: Professional presentation, strategic narrative, negotiation architecture ✓ Proof Point: Luxury strategies work at every price point ✓ Result: 4th highest price all year without renovation

175 Days Unsold to Sold in 3

THE SITUATION

The ultimate challenge: reviving a stigmatized listing that couldn't sell for 175 days despite being priced at rock bottom. The previous agent, the neighborhood expert, relied on proximity and relationships, using cell phone photos and a two-word listing description. With the seller unable to fund improvements and buyer confidence destroyed by extended market time, success required pure strategic positioning without spending a dollar on renovations.

THE RESULT

• Sale Price: $230,000 (15.3% above previous list) • Previous Agent: 175 days, no offers at $199,500 • Our Timeline: 3 days, multiple offers • Market Position: 4th highest 2-bedroom sale all year • Achievement: Highest price for non-remodeled unit • Zero renovation investment

353 Santa Paula seller didn't have the budget but we figured out how to extract every dollar despite this
353 Santa Paula seller didn't have the budget but we figured out how to extract every dollar despite this
353 Santa Paula seller didn't have the budget but we figured out how to extract every dollar despite this

OUR APPROACH

Where forensic analysis meets market psychology and proven ROI

Here's how methodology translated to results

Professional Visualization: Invested in photography that captured potential, not problems

Confidence Building: Provided complete disclosure package and pre-inspections upfront

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Market Psychology: Erased stigma through strategic presentation and compelling storytelling

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Market Psychology: Erased stigma through strategic presentation and compelling storytelling

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Market Psychology: Erased stigma through strategic presentation and compelling storytelling

Targeted Marketing: Identified and reached buyers seeking lifestyle, not just shelter

Narrative Creation: Repositioned a mobile home as "resort-style senior living"

EXECUTION & PROCESS

01

Marketing Investment

Professional photography and strategic copywriting

01

Marketing Investment

Professional photography and strategic copywriting

01

Marketing Investment

Professional photography and strategic copywriting

02

Showing Strategy

Created urgency through controlled access

02

Showing Strategy

Created urgency through controlled access

02

Showing Strategy

Created urgency through controlled access

03

Buyer Preparation

Pre-inspections and disclosures eliminated uncertainty

03

Buyer Preparation

Pre-inspections and disclosures eliminated uncertainty

03

Buyer Preparation

Pre-inspections and disclosures eliminated uncertainty

04

Negotiation

Leveraged multiple offers despite previous failure

04

Negotiation

Leveraged multiple offers despite previous failure

04

Negotiation

Leveraged multiple offers despite previous failure

ADDITIONAL INFO

"I contacted Robert's team after my mother had a terrible experience with another agent. Although the property type we were selling was outside the norm for the team (a mobile home), Robert was so quick to help and incredibly generous with his time and expertise. His entire team was always professional, kind, and extremely quick in their responses. He always made my mother and I feel confident in the decisions we were making, gave us updates quickly, proactively explained each process step-by-step, and made us feel like we were his most important clients despite how many others I'm sure he had on an ongoing basis. Bonus points for being able to speak with my mother in Korean as English isn't her first language! Made her feel that much more comfortable with the team when she was able to fully understand the process. 11/10 would recommend to anyone I know and will be reaching out to them again should our family ever need another listing agent! Thank you, Robert, Kelly, and team! My mother and I are forever grateful to you."

"I contacted Robert's team after my mother had a terrible experience with another agent. Although the property type we were selling was outside the norm for the team (a mobile home), Robert was so quick to help and incredibly generous with his time and expertise. His entire team was always professional, kind, and extremely quick in their responses. He always made my mother and I feel confident in the decisions we were making, gave us updates quickly, proactively explained each process step-by-step, and made us feel like we were his most important clients despite how many others I'm sure he had on an ongoing basis. Bonus points for being able to speak with my mother in Korean as English isn't her first language! Made her feel that much more comfortable with the team when she was able to fully understand the process. 11/10 would recommend to anyone I know and will be reaching out to them again should our family ever need another listing agent! Thank you, Robert, Kelly, and team! My mother and I are forever grateful to you."

Irene L.