Owner-Occupied to Record Price: Comfort Meets Performance
Selling under asking price while achieving the highest price per square foot in Cameo Acres for the year proves a fundamental truth: the right metric matters more than vanity numbers. With our seller living in the property and minimal budget for improvements, we focused on strategic positioning and surgical improvements, achieving a price per square foot 16% above market average. This is what maximizing value actually means.
16% Above Market
THE SITUATION
A unique challenge: optimize sale price with the homeowner still living in the property, address specific buyer deterrents on a limited budget, and educate our client that success isn't measured by 'over asking' but by market outperformance. The seller's comfort was paramount - no forced relocation, no invasive staging, no disruption to daily life. Success required maximizing value while maintaining their lifestyle throughout the sale.
THE RESULT
• Sale Price: $669 per square foot (Cameo Acres Record of the Year) • Market Before (Jan-Jul): $573/sqft average • Market After (Jul-Dec): $583/sqft average • Outperformance: 16% above preceding market, 14% above following • Timeline: Under 30 days • Seller Status: Remained living in home throughout • Investment: Minimal budget, surgical improvements only
OUR APPROACH
Where forensic analysis meets market psychology and proven ROI
Here's how methodology translated to results
Comfort-First Strategy: Designed plan around seller remaining in residence
Surgical Improvements: Identified specific deterrents, addressed within budget
Education Process: Shifted focus from "over asking" to benchmark outperformance
Strategic Offering: Created demand while ensuring quick, smooth sale
EXECUTION & PROCESS
ADDITIONAL INFO
William S.