CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

CONTACT

Your Property Deserves the Same Strategic Advantage.

Schedule a confidential consultation to understand how this methodology applies to your specific situation.

760 Camino Ramon Ste 200 Danville, CA 94526

925-807-9907

robert@robertsong.com

CA DRE Lic #01495237

Copyright © 2025 Robert Song. All Rights Reserved.

Nine Offers Was Just the Beginning: The $2,700,000 Negotiation Victory

50 miles from Danville, we transformed a $32,841 investment into $400,000 in additional proceeds, achieving the second-highest price per square foot in neighborhood history. With 9+ offers in hand, we negotiated the winning bid up another $250,000. At $1,569.77 per square foot, that represented 21.6% above preceding sales and 30.7% above following sales, proving that methodology beats both proximity and initial offers.

Location

Highlands | Millbrae, CA

Location

Highlands | Millbrae, CA

Location

Highlands | Millbrae, CA

Property Type

Single Family Home

Property Type

Single Family Home

Property Type

Single Family Home

Core Impact

Operating 50 miles away, sold for record price and price per square foot that still has not been beat for all sales afterwards.

Core Impact

Operating 50 miles away, sold for record price and price per square foot that still has not been beat for all sales afterwards.

Core Impact

Operating 50 miles away, sold for record price and price per square foot that still has not been beat for all sales afterwards.

Record Breaker from 50 miles away

THE SITUATION

Managing everything remotely for out-of-area sellers, we faced the temptation of nine strong offers in nine days. Most agents would celebrate and accept the highest. We saw raw material for value extraction. The challenge: transform potential into maximum value through strategic renovation, targeted marketing, and negotiation architecture that treats multiple offers as the beginning, not the end.

THE RESULT

• Sale Price: $2,700,000 ($711,112 over list) • Investment: $32,841 → Return: $400,000+ (12.2x ROI) • Price/SqFt: $1,569.77 (2nd highest of 529 neighborhood sales) • Initial Offers: 9+ strong bids • Negotiation Gain: Additional $250,000 above best initial offer • Market Comparison: o Before our sale: $1,290.50/sqft average o After our sale: $1,201.00/sqft average o Our outperformance: 21.6% and 30.7% respectively

Staged living room of record breaker in Millbrae at 331 Elder Ave
Staged living room of record breaker in Millbrae at 331 Elder Ave
Staged living room of record breaker in Millbrae at 331 Elder Ave

OUR APPROACH

Where forensic analysis meets market psychology and proven ROI

Here's how methodology translated to results

ROI Engineering: Every dollar of $32,841 calculated for maximum return

Marketing Saturation: 25,000 targeted views in 9 days

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Showing Management: 300+ groups, 30 private tours

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Showing Management: 300+ groups, 30 private tours

Robert Song's methodology approach each client's situation like an intricate puzzle to be solved for the best possible outcome

Showing Management: 300+ groups, 30 private tours

Negotiation Architecture: Systematic identification & extraction beyond initial offers

Remote Excellence: Full project management from 50 miles away

EXECUTION & PROCESS

01

Renovation Management

Coordinated all vendors, timelines, quality, price

01

Renovation Management

Coordinated all vendors, timelines, quality, price

01

Renovation Management

Coordinated all vendors, timelines, quality, price

02

Strategic Improvements

Paint, landscaping, staging, repairs, colors, etc. - each chosen for ROI

02

Strategic Improvements

Paint, landscaping, staging, repairs, colors, etc. - each chosen for ROI

02

Strategic Improvements

Paint, landscaping, staging, repairs, colors, etc. - each chosen for ROI

03

Demand Generation

Digital campaigns reaching qualified buyers

03

Demand Generation

Digital campaigns reaching qualified buyers

03

Demand Generation

Digital campaigns reaching qualified buyers

04

Offer Orchestration

Identified most motivated buyers and agents

04

Offer Orchestration

Identified most motivated buyers and agents

04

Offer Orchestration

Identified most motivated buyers and agents

ADDITIONAL INFO

"My wife and I recently sold our home with Robert Song, and we couldn't be happier. After a thorough process of interviewing numerous agents, including top neighborhood agents, we chose Robert for his marketing plan, negotiation strategies, and extensive track record of home sales in the Bay Area. His office wasn't local to our home, but Robert made it clear that a higher sale price isn't dependent on proximity but on maximizing exposure, high-level presentation, and skilled negotiation. And he was right--he exceeded our highest price expectations, knew the profiles of buyers and agents, and broke records in our area. I've followed every sale since, and none have come close to what Robert achieved. Since we moved to another part of the state before preparing the house, we entrusted his team to handle everything. From securing bids for painting, inspections, and strategic updates to managing repairs and landscaping, they executed flawlessly. Throughout the entire process, Robert and his team kept us informed, communicated clearly, and were always available for any questions or concerns. Their professionalism made the sale smooth and stress-free. Having worked in M&A for years, I've heard many sales pitches. I can confidently say that Robert's commitment to achieving the best result is genuine, not just about making a sale. His dedication to his clients is refreshing and heartfelt. There is no one else we would recommend more than Robert Song!"

"My wife and I recently sold our home with Robert Song, and we couldn't be happier. After a thorough process of interviewing numerous agents, including top neighborhood agents, we chose Robert for his marketing plan, negotiation strategies, and extensive track record of home sales in the Bay Area. His office wasn't local to our home, but Robert made it clear that a higher sale price isn't dependent on proximity but on maximizing exposure, high-level presentation, and skilled negotiation. And he was right--he exceeded our highest price expectations, knew the profiles of buyers and agents, and broke records in our area. I've followed every sale since, and none have come close to what Robert achieved. Since we moved to another part of the state before preparing the house, we entrusted his team to handle everything. From securing bids for painting, inspections, and strategic updates to managing repairs and landscaping, they executed flawlessly. Throughout the entire process, Robert and his team kept us informed, communicated clearly, and were always available for any questions or concerns. Their professionalism made the sale smooth and stress-free. Having worked in M&A for years, I've heard many sales pitches. I can confidently say that Robert's commitment to achieving the best result is genuine, not just about making a sale. His dedication to his clients is refreshing and heartfelt. There is no one else we would recommend more than Robert Song!"

Lau Family