Nine Offers Was Just the Beginning: The $2,700,000 Negotiation Victory
50 miles from Danville, we transformed a $32,841 investment into $400,000 in additional proceeds, achieving the second-highest price per square foot in neighborhood history. With 9+ offers in hand, we negotiated the winning bid up another $250,000. At $1,569.77 per square foot, that represented 21.6% above preceding sales and 30.7% above following sales, proving that methodology beats both proximity and initial offers.
Record Breaker from 50 miles away
THE SITUATION
Managing everything remotely for out-of-area sellers, we faced the temptation of nine strong offers in nine days. Most agents would celebrate and accept the highest. We saw raw material for value extraction. The challenge: transform potential into maximum value through strategic renovation, targeted marketing, and negotiation architecture that treats multiple offers as the beginning, not the end.
THE RESULT
• Sale Price: $2,700,000 ($711,112 over list) • Investment: $32,841 → Return: $400,000+ (12.2x ROI) • Price/SqFt: $1,569.77 (2nd highest of 529 neighborhood sales) • Initial Offers: 9+ strong bids • Negotiation Gain: Additional $250,000 above best initial offer • Market Comparison: o Before our sale: $1,290.50/sqft average o After our sale: $1,201.00/sqft average o Our outperformance: 21.6% and 30.7% respectively
OUR APPROACH
Where forensic analysis meets market psychology and proven ROI
Here's how methodology translated to results
ROI Engineering: Every dollar of $32,841 calculated for maximum return
Marketing Saturation: 25,000 targeted views in 9 days
Negotiation Architecture: Systematic identification & extraction beyond initial offers
Remote Excellence: Full project management from 50 miles away
EXECUTION & PROCESS
ADDITIONAL INFO
Lau Family