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Selling Your Home
HOW TO GET THE BEST PRICE WHEN SELLING YOUR HOME
What does it really take to give your home the greatest chance to achieve the highest price & best terms for your home from a buyer? Is it:
Choosing the Agent that does the most business in your area
Your Home's First Impression Presentation
The Marketing and Advertising Strategy for Your Home
Your Agent's Experience & Reputation
Your Home's List Price
Exposure
What truly separates the Robert Song and his team is the consistent track record of breaking sales price records for his sellers regardless of what city and county in the Bay Area the home is in. Robert's insights on buyer motivations and expectations (as it changes with every market), combined with the team's design experience & robust vendor network built through their own experiences and financial capital over 19 years, is what makes the key difference.
The measure of a sales record should not be how fast a home sold or how much over the list price alone, but how high was price for the neighborhood history and how high was the price per square foot it commanded overall when compared to every neighbors property sale that occurred before and after.
How is it that Robert Song has continuously set records in numerous cities across six counties across the Bay Area since 2005, not just since the start of the “Covid-era” real estate surge and not just records that get broken when a hot market hits? When you work with our team, you'll find that the experience not just in years licensed but also unparalleled insights and empathy of buying and selling during every up and down market. From having an in-depth knowledge of how buyers and sellers think in every market, we actively buy and sell our own investment properties. This helps us keep a pulse of buyer demands and seller expectations like no other.
From the South Bay up the Peninsula to San Francisco and across the East Bay to the Tri-Valley, (and even Monterey), we have the systems & expertise to ensure that your home gets the price it truly deserves...and break more records in the process.
IS THERE REALLY A DIFFERENCE? THEN WHATS THE SECRET?
When it comes to selecting a real estate professional to represent you, there’s no doubt that you have a lot of options. At minimum, your trusted advisor should be able to convey a comprehensive marketing & advertising strategy that starts long before your home even hits the market (keyword strategy). Be wary if they just throw out a list of buzz words like “social media” or “x number of views” without a real understanding of it.
But then, what about negotiation? Can they explain how they negotiate instead of just pushing paper counter offers? Above all else, your real estate professional should be able to show a track record of success where those strategies were implemented, not just in hot markets, but years prior to the surging “Covid-era” real estate market. When you meet with the Robert Song Team, we explain in great detail, our CORE COMPETENCIES.
The blueprint of our success is broken down into six core elements, which are implemented when you work with us.:
- Project Management
- Experience
We have experience in renovating homes from start to finish under budget, on time, with our own money. We also have a robust network of preferred vendors in a wide variety of fields. We'll explain how this really gives your home an edge when buyers place numbers onto offers.
Not only does experience refer to what we've done, but also when we've done it. The true understanding of what it takes to sell for top dollar can only be achieved through experience in different markets. We'll show you what we've been able to achieve consistently through the years.
- Negotiation
- Marketing
Everyone is a “negotiation expert”, but without speaking directly to a buyer, how do they do that as a listing agent? When we meet, you'll see exactly how this can be a key in squeezing out those extra dollars in offers.
Is marketing the same as advertising? Not even slightly. Marketing is understanding buyer demographics, working off data analytics, having a keen eye on how to uniquely present and position a property both online and in person, pricing, and so much more. Our team will provide a clear picture into both how we market and how we advertise.
- Advertising
- Problem Solving
For most, advertising is just a tool to get more business. To us, advertising is strictly utilizing our resources to expose your property to more buyers. During our meeting, we will explain the difference between advertising your home to get more business vs. advertising your home to get more buyers.
This is a multi-pronged benefit for our clients. When your real estate professional hasn't been through any market shifts, how will they lead you to solutions when a buyer has cold feet or.asks for a price reduction? What do you do when the property sits on the market longer than anticipated, should there be an automatic price reduction? With personal emotions, we've worked with clients from nearly all walks of life in situations that extend beyond just a simple purchase, sale, or cancellation. Especially in a shifting market that may present challenges, you'll see why this pillar might be the most important of them all.
WHY THE ROBERT SONG TEAM?
Every member of our team is obsessed with our client’s success. Obsessed in a way where we want to make sure the performance and results are there to back up and exceed your expectations.
It doesn't matter if you're a first-time home seller or a homeowner that has sold homes before, the process of selling your home can and most likely will be filled with some anxiety & possibly fear. The first thing you should do is interview multiple agents so that you are 100% confident you hired the right professional that you trust, have the utmost confidence in, and can work together as a team toward the common goal: selling your home for top dollar.
The Robert Song Team is a group of people passionate about achieving success for others. We are relatable, fun, genuine, and pride ourselves on working with integrity and holding up a standard we feel no one in the industry can match.
At the end of the day, the real estate professional you choose will determine the experience you have while selling your home, and the price it sells for. We look forward to you choosing the Robert Song Team. Let us carry the weight and stress of the entire process and deliver the final result that will exceed any and all of your expectations.
Our Numbers
Why Work With Us
100%
5 STAR REVIEWS
ON YELP, GOOGLE,
ZILLOW, RATEMYAGENT
7
BAY AREA COUNTIES
WE BROKE PRICE
RECORDS IN
90%+
Percentage Of
Business From Past
Client Referrals
300+
Clients
Serviced
224,000+
VIEWS OF OUR
PROPERTIES ON YOUTUBE