Case Study: Outperforming the Market During Uncertainty – 3009 Montbretia Way

Challenge: Selling a high-value home in San Ramon's desirable Gale Ranch neighborhood during a period of market turbulence (April 2022), with the primary goal of maximizing the client's financial return despite market headwinds. This scenario mirrors the uncertainty many homeowners face today.

Our Approach: Grounded in the principles of "Your Home, Your Fortune," our strategy focused on meticulous market analysis, targeted buyer outreach (beyond standard listing practices), and expert negotiation – all benchmarked against real-time market performance, not vanity metrics.

The Result: On April 26, 2022, we successfully sold 3009 Montbretia Way for $3,310,000. This landmark sale represented the highest price achieved for any home in Gale Ranch throughout all of 2022, surpassing the next highest sale by a significant $209,000.

Benchmarking Performance – The True Measure of Success:

Achieving the highest sale price is notable, but the real story lies in how this performance compares to the overall market trend. This is where true agent value is demonstrated:

• Our Sale Performance: 3009 Montbretia Way sold for $1,014.71 per square foot.
• Market Benchmark (Before): Comparable homes (+/- 20% size) sold in Gale Ranch between Jan 1 and our sale date (Apr 26, 2022) averaged $860.02 per square foot.
• Market Benchmark (After): As the market softened later in the year, comparable homes sold between our sale date and Dec 31, 2022, saw the average drop significantly to $764.32 per square foot.

Analysis: Our strategic approach enabled us to achieve a price per square foot that didn't just edge out the competition; it dramatically outperformed the market average before our sale and even more significantly outperformed it as market conditions declined later in the year.

Conclusion:

This case study exemplifies why focusing on benchmarked performance is crucial. Metrics like "days on market" or "percentage over asking" can be misleading. The true measure of success lies in achieving the maximum possible price relative to the prevailing market conditions, thereby maximizing the client's net profit – the core principle of treating your home like the fortune it is.

Maximize Your Fortune:

Demand analysis. Demand strategy. Demand benchmarked results. Contact us today to learn more about our tailored marketing strategies and the investments we make in YOUR home that allow us to consistently outperform the market.

What our seller said about her experience (posted on Yelp! & Google Reviews):

"We purchased our home from another agent five months before, and unfortunately, it wasn't the right purchase. We were referred to Robert by a close friend, and had him come for an interview. Immediately he recommended some great ideas and strategies so that we could show the house in a better light since it was such a new purchase. We also tasked Robert with the difficult target of not losing us money since we just bought it five months prior and the market was changing with the government increasing interest rates. Leading up to getting it on the market, his team got to work and made the house look so different, and marketed our home to international buyers. The results were clear...when it sold, he broke the record for the most expensive home in Gale Ranch ever sold, and the third highest purchase price in San Ramon's history. We cannot recommend him highly enough!"