What really drives the highest sale price for your home? Is it hiring the agent with the most signs in the neighborhood, the one who has sold the most? Or is it a meticulously crafted strategy focused on data, targeted marketing, and expert negotiation?
We had the unique opportunity to see these two approaches tested head-to-head in a real-world Danville scenario.
— 🏡 vs 🏡 —
The Setup: Imagine this – two comparable homes, right next door to each other on Knollwood Ct, hitting the market at the exact same time. One listed with a top-producing, hyper-local Danville agent. The other? Listed by Robert Song.
Both homes targeted the same pool of active buyers, primarily relocating Silicon Valley professionals. Both sellers wanted top dollar. It was the ultimate test: Local Presence vs. Strategic Representation.
— 🤔 —
The Question: Would the established local agent’s volume and proximity win out? Or would our bespoke strategy – involving preparation tailored to the specific target buyer, focused marketing investment reaching that demographic, and calculated negotiation timing – deliver a superior result?
The outcome wasn’t just different; it was quantifiably better for one approach, measured by the metrics that truly matter to a seller’s bottom line: Price per Square Foot and final Sale Price. One home sold above the neighborhood $/SqFt average; the other sold below. One achieved a higher overall price despite being slightly smaller.
— 📊 —
See the Proof:
This wasn’t theory; it was a direct comparison with clear winners and losers based on the chosen strategy. We’ve broken down the entire scenario, the specific tactics employed, and the detailed benchmarked results in our full case study.
Discover how targeted strategy outperformed local volume in this unique head-to-head Danville competition.
Read the Full Case Study Here: [https://robertsong.com/listings/strategy-beats-local-agent-danville/]
Understanding the difference can significantly impact your own home sale outcome. Demand strategy, demand proof.
