331 Elder Avenue | Record Breaking Home Sale

331 Elder Avenue Millbrae CA 94030

$2,700,000

SOLD! In just 9 days on the market, receiving over 9 offers, we just sold 331 Elder Ave for $711,112 over the list price, at a record breaking $2,700,000 and $1,569.77 ppsf. With carefully selected design decisions overseen by the Robert Song Team to strategically maximize sale price while minimizing expenses, a huge return on investment was secured for our seller.

Case Study:

- The month previous, two homes in the neighborhood sold. One was 2,038 sqft that sold for $2.52M and the other being 1,805 sqft that sold for $2.42M. Ours was 1,720 sqft and sold for $2.7M

- As is, our list price was $1,798,888 with a projected price of $2.2-$2.3M

- With complete control provided by the faith and trust of our sellers, we transformed the property with interior & exterior paint, landscaping, staging, cabinet refinishing, small upgrades & repairs, and cleaning for $32,841

- We managed the entire project as our sellers were out of the area, and secured multiple bids from vendors to ensure best value pricing for work performed

- The finished product increased our list price by $200k to $1,988,888

- Our sellers $32K investment in updates returned an estimated additional $400,000 in profit!

- With over nine offers secured all over asking in just 9 days, we continued to negotiate higher prices from initial offers, resulting in the final acceptance of a $2.7M record shattering offer.

- On market 9 days and closed with the buyer in just 6 days

- Our targeted advertising strategy generated nearly 25,000 buyer views to the property commercials in those 9 days

- Between our broker tour and two open house dates, we generated over 300 people and nearly 30 private agent/buyer appointments

THE RESULT: The MOST EXPENSIVE home ever sold in the neighborhood history (under 2,020 sqft).

Sellers Review: "My wife and I recently sold our home with Robert Song, and we couldn't be happier. After a thorough process of interviewing numerous agents, including top neighborhood agents, we chose Robert for his marketing plan, negotiation strategies, and extensive track record of home sales in the Bay Area.

His office wasn't local to our home, but Robert made it clear that a higher sale price isn't dependent on proximity but on maximizing exposure, high-level presentation, and skilled negotiation. And he was right--he exceeded our highest price expectations, knew the profiles of buyers and agents, and broke records in our area. I've followed every sale since, and none have come close to what Robert achieved.

Since we moved to another part of the state before preparing the house, we entrusted his team to handle everything. From securing bids for painting, inspections, and strategic updates to managing repairs and landscaping, they executed flawlessly.

Throughout the entire process, Robert and his team kept us informed, communicated clearly, and were always available for any questions or concerns. Their professionalism made the sale smooth and stress-free.

Having worked in M&A for years, I've heard many sales pitches. I can confidently say that Robert's commitment to achieving the best result is genuine, not just about making a sale. His dedication to his clients is refreshing and heartfelt.

There is no one else we would recommend more than Robert Song!"

We carry an immense sense of pride and responsibility to our sellers, who entrust our expertise to carry beyond just neighborhood and city borders. Its not just because our proven track record of results and service, but a validation that our ingenuity, creativity, intuition, experience, strategy, and empathy are the key drivers why the overwhelming majority of sellers still choose us when interviewing multiple local agents.

Thank you to all our clients throughout the 7 Bay Area counties who relied on us and continue to refer us to their friends and family, understanding skill and insight over simple locality are the ultimate factors that contribute to a successful result.